Consultancy:
Why Global Color Research?
Colour is a key factor within consumer products, commercial and non-commercial environments and creative projects in today's society.
Colour trend information is vital for companies and individuals who want to effectively communicate with their target market, creating a distinctive and lucrative outcome.
The colour forecasting process at Global Color Research happens as a result of our global network of experts working together with our team of colour specialists.
The conclusion is a colour trend service that considers trends on both global and regional levels, and includes extensive market research for our clients' specific areas of interest, helping companies to improve sales and market awareness. We also take into consideration other factors that can affect environments such as colour psychology.
By forecasting trends in this way, the knowledge that our service provides is relevant, detailed and can be easily applied by any company to any project to create a more trend-conscious, successful result.
To find out more about our consultancy services, please see our Company Brochure for full details.
Accurate & reliable
With over 10 years of experience, Global Color Research's trend studies are the result of complex research that takes place in our studios located in London, New York and Shanghai. The members of the industry who are selected for our meetings take into consideration different socio-economical, technological and environmental factors that affect the market and consumers, resulting in comprehensive, reliable trends.
Global Color Research ensures that your business uses the most accurate and reliable colour trend information, giving you an in-depth understanding of what will affect your customers so that you can anticipate market needs.
"After incorporating Global Color Research trend solutions into our product range, purchase intention scored up to 90% higher than previous records; this is obviously a very good results for us." - Previous client.
Directional
By forecasting colour trends two years ahead of the season through Mix Publications and up to five years ahead of the season via our consultancy service, Global Color Research delivers an accurate projected view of what will be affecting the world in terms of colours and trends. By identifying these colour trends, professionals can have a better understanding of market direction, giving them a competitive edge.
Global
Global Color Research can help businesses to either apply trends globally or to tailor products for individual cultures and markets with the aid of specific global and regional applications. Our trend predictions can be applied to any projects that are trend or colour related.
Informative
As a publishing house and consultancy, Global Color Research works with leading industry experts to bring you comprehensive and credible trend predictions, complete with everything from colour notation codes to trend-related "things we like". Our trend reports identify factors which can help you to have a better understanding of the market, making your business more profitable.
Inspirational
By using evocative colour moods, accurate hues and stunning visuals, Global Color Research creates inspirational colour trend prediction information, which encourages creativity within the trend palettes.
Clients
Global Color Research's clients are those companies who need to fully consider trend movements in order to better serve their customers.
Services
Committed as we are to colour excellence and accurate predictions, we have realised that, to ensure trend accuracy we not only have to report on global movements but need to delve into different factors that can affect the forecasting process. Global Color Research offers an in-depth service that can be tailored to specific client needs.
Trend consultancy
• Seasonal forecasting briefings
• Trend analysis and reports for specific markets
• Colour and trend applications for products, interiors, packaging, point of sale and other projects
• Implementation of trend concepts into branding and marketing strategies
• Consumer and market analysis through trend analysis
• Web and video trend presentations
• Seminars: Available through our range of speakers to both private or public audiences
Trend services
• Forecast publications
• Colour rationalisation
• Implementation of trend colours into existing ranges or new markets
• Colour combinations to be presented into a given market
• Colour balance studies for products and services
• Colour comparison in relation to geographical areas or competition
• Point of sale, merchandising and packaging
• Stand and exhibition displays
• Colour selection implementation into sales collateral
Seminars
From a training session to a private event or market analysis project, Global Color Research presentations can help you to educate your staff or to inform your clients about how colour trends work in your environment.
We have a presence at most major international design exhibitions, where basic presentations on trend analysis are usually available to the public. Recent collaborations have taken place with 100% Design, Heimtextil, High Point, Printsource, Interiors Birmingham, the Australian Furniture Show, MoOD and Interiors AUE.
The presentations provide inspiration through colour knowledge, aided visually by unique images that Global Color Research produce. The images that we use help businesses to understand how to reach individual consumers and tailor products to their tastes.
For private presentations we offer a different programme with elements that are not on display during our public speeches. Prices start at £1500 and quotes available on request.
Please contact us for more information Share This